Behind the coach points manager outstanding

For the occasion, they traded the short and the spikes against a full-jacket and the cloakroom is amphitheatre. A small decade football coaches are invited by companies for training or seminars. Of course, as early as the 1980s, could cross here and there some famous coaches, uprooted from their green meadow, the time of a client seminar. But they were office "of features that we pay", as summarised in Tristan Dagorne, President of the Unecatef, the Union of football coaches. Since 1998 has modified the gives World Cup effect.

Peeled by the media, the adventure of the France team has highlighted the central role of Aimé Jacquet, coach. Aimé motivates, liked which crops, Aimé that disposes of: the public discovers that beyond the tracksuit hides a fine psychologist that takes the best of his group. Behind the coach points manager outstanding. The phenomenon is sure to impress the business community, to the point that Aimé Jacquet, long criticised for its communication a minima, was elected man of the year 1998 by the magazine "strategies"! "Since then, seeking coaches to this experience of management of a group." "Are expected a transfer of know-how", reflects Tristan Dagorne.

Among others, Paul Le Guen, Didier Deschamps, Gérard coal, Alain Perrin, Arsène Wenger, Michel Hidalgo, lend themselves to the game. In some cases, "interventions in the corporate partners of the club are even provided in the contract of the coach," said Tristan Dagorne. But the classification of the most requested bench men, Guy Roux occupies the first place. Media and popular, cocky and duplicitous, seduced his character. Training of managers in Siemens and Volvo, the Lyonnaise des Eaux leaders seminar, course integration of young people in the agricultural credit... It is pulling it, and they may be up to 10 interventions per year.

"I me adapted to the needs of the business by always finding a parallel with my experience." Some ask me on my management of young promising, others on the way in which we have ensured the Club a slow but continuous growth... In the end, I always underscores the influence may be on the other. "Managers and a coach have the same purpose, magnify a team and improve results," said.

At conferences, he discussed the dangers euphoria if victorious, the spiral of failure and how the break, on the strings to maintain motivation throughout a season... A commercial that doubt A story on the art of restoring confidence to a striker fuse. Add a glass of home and a pot of to-review which will be an opportunity to photo memories, and you get an afternoon program type of intervention. 10,000 To 15,000 euros invoiced delivery is a tariff classic for a great football coach. In comparison, rugby coaches affect cachets of 5,000 to 8,000 euros.

The importance of cohesion

Frédéric Hantz, coach of the club of le Mans (Le Mans UC 72), is he intervened with managers of Crédit Agricole. For him, no doubt, "a good coach, before even to be a fine technician, must be a good manager." "It faces close deadlines, with a big pressure of the result, and must deal with shifting groups, with the departures and arrivals of players or injury." A coach is permanently being optimize its resources. "It is this management of urgent interest to businesses," he testified.

In Renault Trucks, sponsor of the Olympic Lyonnais (OL) these past five years, it is naturally to Paul Le Guen, then coach of the club, which was used in 2003 in an agreement to launch an internal redesign of the management program. Before 1.000 employees, the French ex-international testified the success at a very high level experience. "All the major clubs have great players." "What is the difference, it is not the individuals but the cohesion, solidarity and the meaning of the WINS", he pleaded. The keys to the success of a coach: "Conviction, vision and tenacity." In short, among the values that the company was trying to infuse its teams. "We wanted to draw a parallel between top level sport and industrial competition, show that a certain level, they are a sum of detail and a State of mind that make the difference", reflects Bernard Lancelot, Director of communication of Renault Trucks. And while under the auspices of Paul Le Guen, the OL went France champion titles, "the intervention of a third person as an expert of the group management has allowed us to get the message in an original manner."

Frameworks in the field

Some companies have even built collaborations in the duration. As pharmaceutical companies Boehringer Ingelheim France, who began the year after the reorganization of their teams of workers. To this end, working groups were formed, in which participates Franck Triquenaux, assistant coach of Stade de Reims. "It gives us a look nine on the management of a team, respect, listen.". "And because it is not part of the management, employees listening", shows Riyadh Mahfouz, the Communications Director.

And why step, after the coach in costume of manager, the framework dressed in football It is the bet made by Koroïbos, specialist of education through sport, which offers seminars for trade in major clubs. Program: exercises on the ground, shot in the foot, under the guidance of a coach of the club. Password exercises illustrate the importance of the transmission of information, the shootout the need to remain calm in the crucial moments, etc... "This allows to get a message that," says Koroïbos. As a result, a Conference of the coach, who discussed on "monitoring of the players, the choice of a captain, the emergence of leaders, the preparation of the great rendez-vous"...

Coca-Cola is left is to seduce and sent in April of the commercial walk the lawn of the OM training centre. As France Telecom, who invited managers to tease the ball on the lawn of the clubs in Toulouse, Lens, Nantes and Lyon. Such reconciliations meet actors: clubs are increasing sources of income; for their part, companies are seeking innovative training and sport is an excellent product to appeal.