The claw is available in effect only to musicians

White floor, pristine walls painted, where on litters, is égrainent names of artists and designers as musical notes: for their first participation in the Salon Maison & Objet, which opens Friday, Pleyel pianos will play the different. To better highlight the colors and lines five instruments exposed.

This presence on the track of the decoration is the high point of their repositioning. Faced with the active competition from China and the development of digital keyboards, mark in 2000 by Hubert Martigny, who had bought two years previously the Pleyel room, turned his back to conventional production to concentrate on the pianos to tail, top, or even very high. The brand aims to display the instruments as a beacon of modern interiors. His credo: make them develop by contemporary artists such as Aki Kuroda or Marco Del Re.

"Mid-tier now seems doomed to failure.". The instrument has long been the cultural object of a family. "But it tends to be replaced in this role by the flat screen, or even the computer", said Arnaud Marion, artistic director of Pleyel and administrator pianos room. This specialist in the management of crisis that plunged into the musical adventure is therefore now other audiences. And looks forward to see the products shown in the newspapers of decoration in the magazines specialized in piano as well. The claw is available, in effect, only to musicians. Only half of the existing customers, who spend on average 100,000 euros, are. The others are music lovers and enthusiasts, wealthy, art and decoration, likely to come from musicians or students home to play during an evening. And to provide a piano as they could succumb to the charms of a price watch. The company table also on the opening of new palaces in Paris to develop its presence, as it had on the cruise ships at the beautiful time of the transatlantic.

History and modernity

Each client now to seduce individually, Pleyel takes custody of an offer for all tastes and mix of modernity and music history. "Except for a concert hall, the black lacquer developed on an object occupying about 5 M3 has a side a little funeral", j. Arnaud Marion. The factory just republish one quarter of tail of Jacques-Emile Ruhlmann dating from 1937 and present to Maison & object. In June, it will be the turn of the American Hilton McConnico to sign his own interpretation. Production takes place widely - but at Saint - Denis, the plant of Alès, in the Gard, who were iron - mée. The mark does not hesitate to assist buyers, half of whom are foreign. In February, he in travels to the Middle East an instrument golden leaf of gold with how to 17th and 18th century paintings.

The Pleyel pianos provide a cruising speed of 30 units of high range marketed by year. In 2008, the company in sold 10. This year, it relies on a 20 and hopes to achieve the balance. Until the year 2010, when it intends well to capitalize on the bicentennial of Chopin, the composer who gave his first concert in Paris in the salons of Camille Pleyel, son of the founder of the factory. For the moment, in the show-room which adjoins the Pleyel room, are exceptionally few upright pianos old invoice. In balance, they are there to turn a page in the bicentennial history of the brand.